Friday, March 26, 2010

WOOLWORTHS WINTER 2010 CAMPAIGN AND THE STUNNING ALEK WEK


If like me, you were scrolling through the channels last night – desperately searching for something to watch (what has happened to DSTV lately? Am I the only person is struggling for some good couch potato viewing?) – I finally stumbled upon All Access on Mnet with the ever chippy Pabi Moloi. The team went behind the scenes of the fantastical new Woolworth’s winter campaign with the statuesque Alek Wek as prime front woman. She is a stunner – with a cheeky grin and endless energy – and I can’t help but note her beautiful ebony skin – to die for!
Aptly named ‘Play the World’ (it is after all +- 76 days till kick-off whoo!), internationally renowned Italian photographer, Oliviero Toscani snapped away at Alek Wek, international football legends Luis Figo (he’s eye candy as well which is a perk;), Lucas Radebe, Lira, Gina Athens and Gerda Marie showing off some superb Woolworths winter fashion.

My favourites have to be the bomber and biker jackets – Woolworths have made very sexy silhouettes this year – so they’re very form-fitting and feminine. And of course the ever faithful riding boots and I also saw trendy over-the-knee boots at Country Road – thank goodness for Woolworths! Christelle (woman&home’s Art Director) and Frith (woman&home Editor) have already bought themselves a pair – lucky things! I can’t wait to see them strut them around the office ;)

Ciao
Kirsten

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